• Overview

    • Without introspection and behavioral change, technology may not prevent the collapse of our ecosystem. Acting on this belief, we designed Your Turn to encourage people to adopt environmentally conscious behavior.

    • The Challenge

    • There is plenty of material on how to lead a green lifestyle. Yet, people tend not to change their lifestyles and old habits quickly. According to health behavior theory, people are more likely to develop healthy habits if they receive the following information and resources:

      • Potential positive aspects of a health action
      • Potential negative aspects of a health action 
      • The seriousness of a condition or the consequences of leaving an issue unaddressed
      • The belief that one can achieve the behavior required to execute the outcome
      • Tools and resources that make new behaviors easier to perform


      We believe that getting people to adopt environmentally conscious behavior is a lot like encouraging them to develop healthy habits. Encouraging behavioral changes in people by making such changes less taxing was our biggest challenge.

    • The High-Level Goals
      • Send weekly prompts or challenges, encouraging people to adopt environmentally conscious behavior.
      • Utilize a non-coercive way of encouraging people to change their behavior. If people do not feel uncomfortable completing a specific challenge, allow them to choose another task from the list.

    • The Target Audience

    • After conducting a competitor analysis, we determined that the existing apps (JouleBug, Today) targeted a western audience and were challenging to use. Today recommended that people hang their clothes outside to dry instead of using dryers, which saves electricity. This recommendation is moot in the Indian context because many Indians already hang their clothes outside to dry. We wanted to design Your Turn for the developing world, specifically for India.

    • The Process
      • Cognitive walk-through
      • Low-fidelity wire-frames
      • Visual Design