About us

  • At Trimtab, we believe that the design process is a foundational social process. Design is to society what tilling, sowing, irrigation, and other tasks are to agriculture. The design process encompasses several principles applicable to various creative pursuits, from designing software to formulating social policies. We take a comprehensive view of design, arguing that no design activity exists apart from the broader social processes and that no society exists without us, as designers, intervening in the social processes.

    We believe that a breakdown in the design process results in growing inequality, authoritarianism, and anti-democratic tendencies. We examine society from a design perspective and share our findings with our students, clients, and colleagues to raise awareness about social inclusivity, equitability, and sustainability.

    What do we explore and practice?

    • We explore the connection between design and society.
    • We make things that straddle the boundary between art and design.
    • We provide hands-on learning experiences in human-centered design and design thinking. 


    Our services

    • UX design
    • Design Education


    Our experience

    We have two decades of experience teaching design and, cumulatively, half a century of industry experience, encompassing animation, art, photography, UX design, visual design, and writing.